At the recent World Congress of Endometriosis, Andrew Horne presented the results from the James Lind Alliance Priority Setting Partnership for Endometriosis. The work was publicized simultaneously in the high-ranking journal Lancet (Lancet 2017 S0140-6736(17)31344-2), and furthermore highlighted in the BMJ (BMJ 2017; 357:j2438) and in the national newspaper The Sun.